Build a powerful and integrated beachhead in the social networking world
Attract the Decision Makers You Want
Social networks like Facebook and LinkedIn have the potential to provide business marketers with a powerful new way to reach and influence their customers.
But taking advantage of this potential is not straightforward – it requires a lot of work, and a lot of content. Even then, how can you increase the chance you’ll attract the decision makers you want, rather than the consumers you don’t?
A revolutionary new service that allows your company to “network” these social networks in a unique way.
Unlike advertising programs that simply push your message out to any user of these social media, SNAP! uses contextually relevant content to attract the users you want to your social media properties and create real engagement.
And, as its name suggests, SNAP! couldn’t be easier to use. The SNAP! team will build your company’s presence on the major social networks. A SNAP! agent then works with your company to collect your content and post it onto your social network properties, curate them, and perform basic filtering to expunge unwanted followers.
Content is a critical component of the SNAP! service, and we recommend posting at least one piece of content to your social network sites every weekday. What kind of content? That’s up to you. Pretty much anything that is relevant to your customer will work – whitepapers; press releases; an informational graphic or PowerPoint presentation; product literature; blogs; a status update or observation from one of your company executives; or just a link to news related to your industry. Need help developing content? We can take care of it for you!
For more information contact
Christian Fahlen, Dir of Media Product Management, christian.fahlen@ubm.com, 415-947-6623.