Virtual Events

Connect, collaborate and drive deeper engagements with design decision makers.

About EE Times Virtual Event Solutions

EE Times offers a range of virtual event solutions for the electronics industry.  Our offerings are built around an annual series of 10 editorially driven conferences targeting specific technology segments and vertical markets. Conferences are complemented by custom solutions ranging from briefing centers to full-scale user group meetings and partner ecosystem events.

Experience Delivering Virtual Events for the Electronics Industry

We have led the electronics industry in engagement with virtual events, beginning with the very first online conference in the electronics B2B space in 2002.

  • EE Times produced six industry-leading virtual events, both editorial and custom content.
  • EE Times leads the industry in production of webinars, with over 150 presented in the last year alone.
  • In addition to our deep experience with virtual events, UBM Electronics has demonstrated expertise in developing, marketing and executing face-to-face events, including the Embedded Systems Conference.
  • Marketers have unparalleled access to electronics decision makers and influencers via UBM Electronics’s industry-leading media brands.

2009 Virtual Events by the Numbers

Our expertise in virtual event development, promotion and execution produces unmatched results. In 2009, UBM Electronics produced 6 events, on topics ranging from Multicore to System-on-Chip to LEDs and Lighting, as well as a custom event. Consider the resulting ROI for our sponsors and the engaged audience these events delivered:

Live Event Metric [across 6 events] 2009 Average | 2009 Total *

  • Total registrants by live date    2,915 | 17,489
  • Total live event attendees   931 | 5,585
  • Total time spent in environment per attendee (average number of minutes)   125
  • Maximum number of simultaneous attendees   401 | 2,406
  • Attendance per webinar (average)   353
  • Number of documents opened   3,691 | 22,144
  • Number of 1-to-1 chats   616 | 3,693
*Unique per event
Source: EE Times Virtual Event Reporting Data, 2009

Benefits of Sponsoring an EE Times Virtual Event

  • Generate highly qualified, targeted leads from across the globe, with advanced behavioral tracking and reporting
  • Increase thought leadership and brand awareness aligned with EE Times award-winning editorial content
  • Showcase new and emerging solutions to a targeted audience
  • Leverage advanced best-in-class virtual event platforms supporting rich media assets, including webinars, white papers, videos, PDFs and more
  • Engage dynamically with industry decision makers and influencers utilizing robust online networking tools
  • Leverage the experience, expertise and customer support of the electronics industry’s leading virtual event producer

Building on Success

The success of the EE Times virtual events program is built on a number of key strategies that help ensure each event is a valuable investment for attendees and sponsors alike.

  • Editorial program agenda: Each event is focused on a technical topic of demonstrated interest to the global EE Times audience.
  • Promotion: Building on years of event marketing experience and the unparalleled size and quality of the EE Times audience, we deliver averages of over 2,900 registrants and 930 attendees for the live event day.
  • Platform: We partner exclusively with best-in-class platform providers to ensure an engaging, content-rich experience, platform reliability and superior service.
  • Support: Our event production team works hand-in-hand with each sponsor to execute all elements of each package, providing comprehensive tools and training, technical support and editorial consultation to ensure that you take full advantage of your participation in the event. This support, combined with the ROI the events provide, is the reason that over 35% of our sponsors joined us for multiple events in 2009.

Robust, Measureable Results for Sponsors

Sponsorship packages provide a range of opportunities to supplement booth-based leads with data on attendees to specific webinars, content zones and scheduled chats.

  • Leads continue to grow after the event day, with many events available for 6 months, during which time attendance can increase by 40% to 50% and more.
  • Lead reports go well beyond simple contact information to provide detailed engagement data. You’ll know what your visitors viewed, when, and for how long.

2009 EE Times Virtual Event ROI  Average | Total*

  • Lowest Booth leads* 213 | 1,280
  • Highest Booth leads* 349 |2,096
  • Shortest  booth average time 5 minutes
  • Longest booth average time 12 minutes
*Booth leads only. Platinum and gold packages supplemented by additional leads from webinars and content pavilion.

To hear more about our best practices relative to Virtual Events, review our editorial calendar for 2010, or receive a demo of our range of virtual event solutions including briefing centers, single sponsor events and user group conferences, please contact your UBM Electronics sales representative or Alicia Fields at alicia.fields@ubm.com.