Achieve Deeper Levels of Engagement in a Web 2.0 Environment.
Integrate Video into Your Social Media Strategy
Video is the fastest growing medium on the Web. It’s a fact, people consume video differently than they consume traditional media, spending longer periods of time engaging with video and surfing among the offerings. In the U.S., users streamed 41 percent more video content in August 2009 than they did during the same month in 2008, according to ComScore. Users are spending more of their time with video, with the average time per viewer up almost 39 percent year-on-year.
Video has proven effective at grabbing designers’ attention, and can be used for online promotion and lead generation. UBM Electronics has a variety of options to help electronics marketers integrate their video offerings, augmenting their overall Web marketing and social media strategies. Marketers can utilize video as a content asset to drive deeper audience engagement.
Demonstrate your product’s differentiating features and benefits in action, and clearly communicate your unique value proposition. Videos influence as well as educate and entertain engineers and system architects. The 3-5 minute duration matches perfectly the short amount of time today’s engineers are able to spend learning about a new product.
Video Solutions
- Vendor Experts: This new channel, exclusively for vendors, plays on the EE Times and Embedded.com home pages in a branded “vendor experts” player, rotated with editorial videos. Your video will rotate within this channel.
- Sponsorship of Editorial Videos: Your short pre-roll video or bumper ad will play in the EE Times editorial player, either pre-or-post editorial content.
- Sponsored Teardowns: Show the world your technology inside a product with a teardown video. Engineers and technical professionals are fascinated with how things work, and they will engage with your video for extensive periods of time. Includes linking functionality to further promote your offerings.
Video Sponsorship Packages
UBM Electronics offers video sponsorship packages designed to fit your marketing objectives and budget, and add-on enhancements.
For additional information, please contact your UBM Electronics sales representative or Alicia Fields at alicia.fields@ubm.com.