Educate buyers. Generate leads. Reach experienced engineers.
Why Sponsor the Fundamentals of Electronics Courses?
- Associate your brand with an educational initiative designed for experienced engineers
- Create the perception that your product is the de facto standard
- Generate leads
- Drive leads directly to your product’s training materials
A Challenging Design Environment: An Opportunity for Marketers
Electronics engineers face a challenging design environment. An increasingly competitive global market has led to shortened design cycles and smaller design teams. This means that there is less time for engineers to gather information about new products and technologies. They are also often asked to work with unfamiliar technologies, placing them outside of their comfort zone.
Electronics marketers have an opportunity to help educate these engineers and, in turn, build trust, thought leadership and generate leads among new, curious buyers.
The Fundamentals of Electronics course series provides engineers with the unbiased technology education that they require to complete designs. They allow you to introduce your products to a critical new market—engineers who are new to the technology and have not yet developed brand loyalty.
Each course provides engineers with an objective introduction to critical technologies and concepts within a specific electronics domain.
- Your products are featured as examples of specific concepts and implementations taught in the course.
- You use an automated lead response email to drive leads directly to your product’s specific training materials.
Fundamentals of Electronics Course Sponsorship Includes:
- Development of editorial course content, with your products featured in all examples
- Inclusion of your company name with the course title and in all course promotions
- Promotion via newsletters and website banner rotation, and a monthly inclusion in a relevant vertical newsletter
- Course attendance leads captured and reported to the course sponsor via http://leads.eetimes.com
- Course release and update announcements via online news distributions to 4,300 Web sites and 150 RSS feeds
- An automated email sent to each course attendee, promoting your specific calls to action
For additional information on course series inventory, or about cost-per-lead packages, please contact your UBM Electronics sales representative or Alicia Fields at alicia.fields@ubm.com