University-level marketing and marketing communications training. Custom-designed to your specific needs.
About Business Practicum
Business Practicum provides customized marketing and marketing communications learning to technical and executive management and marketing trained professionals in technology driven industries. Courses are taught by marketing professors with hands-on experience, and are:
- Customized to meet your specific challenges and needs
- Provides a “real world outcome” that can be immediately implemented
- Full-time and adjunct university faculty from top business schools
- Dynamic Learning (SM) instructional techniques and a highly interactive participatory environment
- Conducted in half-day, full-day and multi-day segments
- Classes held at your site, saving travel and training costs
Who in Your Organization Benefits—and How
Marketing Communications
- Maximize the impact of your next product rollout
- Build total marketing team esprit de corps
- Make your job easier – upgrade the sophistication of your marketing team
Marketing
- Maximize the next product rollout
- Orientation for new members coming in from other departments
- Update the team’s skill set
- Contribute more to meeting corporate objectives
Engineering Department
- Help get credit you deserve internally and externally
- Get every product the market attention it deserves
- Provide creative ways to get out the technical message
Human Resources & Corporate Training
- Cross-functional training – marketing, engineering, marketing communications
- Cost-effectively upgrade your companies marketing skill set
- University-level courses
- On campus instruction saves time and costs