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	<title>UBM Electronics Media Kit</title>
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	<description>Marketing Solutions That Power the Global Electronics Market</description>
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		<title>Electronics Industry&#039;s UBM Electronics Launches EE Times Confidential Premium Intelligence Report for Business Executives, Investors, Strategic Marketers and Financial Analysts in the Global Electronics Industry</title>
		<link>http://ubmelectronics.com/mediakit/2010/10/27/electronics-industrys-ubm-electronics-launches-ee-times-confidential-premium-intelligence-report-for-business-executives-investors-strategic-marketers-and-financial-analysts-in-the-global-electron/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/10/27/electronics-industrys-ubm-electronics-launches-ee-times-confidential-premium-intelligence-report-for-business-executives-investors-strategic-marketers-and-financial-analysts-in-the-global-electron/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 20:55:40 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1277</guid>
		<description><![CDATA[Fee-Based Subscription Provides Actionable Intelligence, Insights, Trend Tracking &#38; Proprietary Data Oct 27, 2010 SAN FRANCISCO, Oct. 27 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today launched EE Times Confidential, a premium, subscription-based online intelligence report for business executives, [...]]]></description>
			<content:encoded><![CDATA[<h5>Fee-Based Subscription Provides Actionable Intelligence, Insights, Trend Tracking &amp; Proprietary Data</h5>
<p>Oct 27, 2010 SAN FRANCISCO, Oct. 27 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today launched EE Times Confidential, a premium, subscription-based online intelligence report for business executives, investors, strategic marketers and financial analysts in the global electronics industry.</p>
<p><span id="more-1277"></span></p>
<p>EE Times Confidential is available to subscribers as a downloadable PDF. Its frequency is monthly and will increase to a twice a month frequency in the second half of 2011. In addition, EE Times Confidential subscribers will receive a monthly electronic newsletter as well as email alerts.</p>
<p>Each edition of EE Times Confidential will provide:</p>
<ul>
<li>An exploration of new business models, eco-systems, and hot technology trends to watch.</li>
<li>A concise overview designed to give busy business executives a quick but complete rundown on a particular market, technology, or business issue.</li>
<li>Tracking of VC investment, startup births and deaths, as well as identifying new industry trends.</li>
<li>Exclusive news stories from an insider perspective- including business deals and new technology partnerships, personnel changes and analysis covering what&#8217;s behind the news.</li>
<li>Market intelligence, including the tracking of market data and technology advancements.</li>
</ul>
<p>EE Times Confidential subscribers will access the information through a secure website – <a href="http://www.eetimesconfidential.com">www.eetimesconfidential.com</a> – available solely for EE Times Confidential subscribers.</p>
<p>&#8220;EE Times Confidential is ideal for business executives, investors and financial analysts who must have a finger on the pulse of the global electronics industry. This exclusive report – which is not available anywhere else – offers subscribers actionable intelligence and allows them to track the inflection points that affect the electronics industry. EE Times Confidential offers subscribers a competitive advantage to accelerate technology sales,&#8221; said Paul Miller, CEO, UBM Electronics and UBM Canon publishing group.</p>
<p>Continue reading: <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2914">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2914</a></p>
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		<title>UBM Electronics, a New UBM Business, Merges EE Times Group and Canon Communications Electronics Properties</title>
		<link>http://ubmelectronics.com/mediakit/2010/10/27/ubm-electronics-a-new-ubm-business-merges-ee-times-group-and-canon-communications-electronics-properties/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/10/27/ubm-electronics-a-new-ubm-business-merges-ee-times-group-and-canon-communications-electronics-properties/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 20:11:41 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1265</guid>
		<description><![CDATA[SAN FRANCISCO, Oct. 27 /PRNewswire/ &#8212; Today a new UBM company, UBM Electronics, was formed from the merger of UBM&#8217;s existing UBM Electronics portfolio with the electronics-related properties it recently acquired through the purchase of Canon Communications LLC.  The new business brings together the electronics industry&#8217;s most esteemed media brands to create the daily source [...]]]></description>
			<content:encoded><![CDATA[<p>SAN FRANCISCO, Oct. 27 /PRNewswire/ &#8212; Today a new UBM company, UBM Electronics, was formed from the merger of UBM&#8217;s existing UBM Electronics portfolio with the electronics-related properties it recently acquired through the purchase of Canon Communications LLC.  The new business brings together the electronics industry&#8217;s most esteemed media brands to create the daily source of essential business and technical information for the electronics industry&#8217;s decision-makers. </p>
<p><span id="more-1265"></span></p>
<p>UBM Electronics delivers results for the key influencers and decision-makers involved in the design, development and commercialization of technology through its market-leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which now include:</p>
<ul>
<li>ARM Technology Conference</li>
<li>Designlines</li>
<li>DesignCon</li>
<li>Design News</li>
<li>EBN</li>
<li>EDN</li>
<li>EDN Asia</li>
<li>EDN China</li>
<li>EDN Japan</li>
<li>EE Times</li>
<li>Embedded.com</li>
<li>Embedded Systems Conferences</li>
<li>TechOnline</li>
<li>Test &amp; Measurement World</li>
</ul>
<p>Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media to custom solutions and research.</p>
<p>Continue reading <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2913">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2913</a></p>
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		<title>EE Times Group Announces the ARM Technology Conference Technical Program</title>
		<link>http://ubmelectronics.com/mediakit/2010/10/26/ee-times-group-announces-the-arm-technology-conference-technical-program/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/10/26/ee-times-group-announces-the-arm-technology-conference-technical-program/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 20:18:37 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1270</guid>
		<description><![CDATA[Oct 26, 2010 WHAT: UBM Electronics (http://ubmelectronics.com/), a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the 2010 ARM® Technology Conference technical program. The ARM Technology Conference will include over 60 classes and tutorials covering the latest trends, design strategies and tools, providing [...]]]></description>
			<content:encoded><![CDATA[<p>Oct 26, 2010 WHAT: UBM Electronics (http://ubmelectronics.com/), a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the 2010 ARM® Technology Conference technical program.</p>
<p><span id="more-1270"></span></p>
<p>The ARM Technology Conference will include over 60 classes and tutorials covering the latest trends, design strategies and tools, providing in depth knowledge about achieving the highest level of market differentiation in ARM technology-based products. The annual ARM Technology Conference attracts the technology elite, system developers employing the ARM architecture, chip teams working with ARM silicon IP and tools, and the entire ARM Connected Community®.</p>
<p>Conference tracks on November 9 include:</p>
<ul>
<li>SoC Architecture &amp; Analysis: SoC Design begins with architectural concepts and major blocks. Sessions in this track will describe the architectural choices, IP integration issues, and system analyses that define the front end of ARM-based SoC design.</li>
<li>SoC IP: SoC design depends upon reusable silicon IP. These sessions will focus on both the IP qualification process and some novel new alternatives in IP for ARM-based SoCs such as the Cortex A-15.</li>
<li>SoC Design &amp; Verification: These sessions will cover key aspects of the design and verification flow for ARM-based SoCs, from conceptual frameworks to best practices.</li>
<li>SoC Design for Reliability and Yield: Reliability and yield are critical questions in modern SoC design, and they are no longer purely manufacturing issues. Sessions will examine the role of design teams and test engineers in managing both the yield and ultimate reliability for ARM-based SoCs.</li>
<li>SoC Verification of Challenging Structures: Modern verification methodology has developed primarily in the pure-digital space. But there are many blocks in ARM-based SoCs, from interconnect structures to tightly-integrated mixed-signal functions, that require extensions of the existing verification orthodoxy. Sessions will examine some of these cases.</li>
</ul>
<p>Conference tracks on November 10th &amp; 11th include:</p>
<p>Continue reading: <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2909">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2909</a></p>
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		<title>Calling All Chipheads: DesignCon Announces 2011 Program</title>
		<link>http://ubmelectronics.com/mediakit/2010/10/18/calling-all-chipheads-designcon-announces-2011-program/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/10/18/calling-all-chipheads-designcon-announces-2011-program/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 20:13:32 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1268</guid>
		<description><![CDATA[First Design Engineering Event of the Year Opens January 31 &#8211; February 3, 2011. SAN FRANCISCO, Oct. 18 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the conference program for DesignCon, historically the season opening event for the [...]]]></description>
			<content:encoded><![CDATA[<h5>First Design Engineering Event of the Year Opens January 31 &#8211; February 3, 2011.</h5>
<p>SAN FRANCISCO, Oct. 18 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the conference program for DesignCon, historically the season opening event for the electronics design community. The annual conference and trade show begins January 31st at the Santa Clara Convention Center, Santa Clara, Calif., and runs through February 2nd, with the companion Exhibition running February 2nd and 3rd. Agilent Technology has been named the event&#8217;s Host Sponsor, and will be holding a half-day educational forum on January 31st and February 1st.</p>
<p><span id="more-1268"></span><br />
DesignCon, the industry&#8217;s premiere conference for design engineers, is under the new management of the UBM Electronics who promises to build on the excellent reputation established by the conference since 1994. Conference chairs anticipate more than 100 tutorials and technical sessions will be presented addressing critical issues around RF and signal integrity, PCB design tools, design verification tools, interconnect technologies, semiconductor components and ICs and other important topics. Sponsors to date include Agilent, 3M, Amphenol, SST of America, FCI, Hirose, LeCroy, Mentor Graphics, Rambus, Samtec, Sigrity, Tektronix, and Tyco Electronics. More information about the sessions, panels and keynotes is available on the new DesignCon website: <a href="http://designcom.techinsightsevents.com/">http://designcom.techinsightsevents.com/</a>.</p>
<p>&#8220;DesignCon has established its leadership position and credibility by delivering a highly technical conference developed by engineers for engineers,&#8221; said Ron Wilson, EE Times director of content and media, events. &#8220;We will build on success of this conference creating an interactive environment for engineers to engage with peers from industry leading companies and institutions allowing them to share ideas and learn from each other as they create tomorrow&#8217;s products.&#8221;</p>
<p>Continue reading <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2902">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2902</a></p>
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		<title>EE Times Group Announces the Return of EBN</title>
		<link>http://ubmelectronics.com/mediakit/2010/10/04/ee-times-group-announces-the-return-of-ebn/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/10/04/ee-times-group-announces-the-return-of-ebn/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 17:37:12 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1095</guid>
		<description><![CDATA[The Electronics Industry&#8217;s Premier Online Community for Global Supply Chain Professionals SAN FRANCISCO, Oct. 4 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronic industry&#8217;s decision makers, today announced the launch of EBN (www.ebnonline.com), the market-leading interactive community site for senior executives, managers, financial [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Electronics Industry&#8217;s Premier Online Community for Global Supply Chain Professionals</strong></p>
<p>SAN FRANCISCO, Oct. 4 /PRNewswire/ &#8212; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronic industry&#8217;s decision makers, today announced the launch of EBN (<a href="http://www.ebnonline.com">www.ebnonline.com</a>), the market-leading interactive community site for senior executives, managers, financial analysts, and other professionals involved in managing supply chain activities in the high-tech equipment sector.</p>
<p>EBN, formerly known as Electronics Buyer&#8217;s News was one of the first publications to track the industry supply chain. The publication focused on the electronics supply chain and provided critical market information on all players in the electronics industry.</p>
<p><span id="more-1095"></span></p>
<p>&#8220;Recent events in the electronics industry and continuing tensions in the global economy have made it extremely difficult for equipment manufacturers and their extended suppliers to determine demand for their products or develop the right supply chain to support their operations, hence the need for a resource center and community such as EBN,&#8221; stated UBM Electronics CEO Paul Miller. &#8220;I am also very pleased that we are breaking new ground by launching the new EBN as a professional, community-based site with an active and vibrant set of discussions on the Website. The early support from the industry has been overwhelmingly positive. I believe that we have the right product at the right time, covering the issues that are on everybody&#8217;s mind in the industry.&#8221;</p>
<p>EBN&#8217;s mission is to create an environment where all players in the supply chain – OEMs, electronic manufacturing services providers, engineers, component distributors, component manufacturers, logistics firms, procurement professionals, supply chain management software developers, and other third-party service providers – can identify opportunities, share best practices, find solutions to challenges and problems, get information about companies they do business with, and engage in conversations about their field in a professional environment. Original content offered by EBN editors will be supplemented by contributions from industry executives, analysts, and other experts. </p>
<p>&#8220;In many cases companies don&#8217;t compete; their supply chains do,&#8221; noted Michael Kirschner, CEO of Design Chain Associates. &#8220;Today, product design, procurement, manufacturing, sales, logistics, outsourcing, environmental regulations, supply-demand, and allocation often occur not just in different countries but also on separate continents, further complicating the management and coordination of already complicated processes and functions. EBN will help spark the necessary discussions among all players in the market.&#8221;</p>
<p>EBN&#8217;s editorial team is led by Editor in Chief Bolaji Ojo and Community Editor Barbara Jorgensen, two veterans of the electronics industry with combined journalism experience of more than four decades. </p>
<p>Read more <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2882">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2882</a></p>
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		<title>EE Times Group in Partnership with Merrill Research Launches EE Intelligence</title>
		<link>http://ubmelectronics.com/mediakit/2010/09/20/ee-times-group-in-partnership-with-merrill-research-launches-ee-intelligence/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/09/20/ee-times-group-in-partnership-with-merrill-research-launches-ee-intelligence/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 18:33:38 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1088</guid>
		<description><![CDATA[Robust Online Research Panel Created to Offer Electronics Marketers Economical Custom Research  Broadens UBM Electronics Marketing Service Offerings to the Electronics Industry San Francisco, September 20, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the  electronics industry’s decision makers, in partnership with Merrill Research &#38; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Robust Online Research Panel Created to Offer Electronics Marketers Economical Custom Research </strong></p>
<p><strong>Broadens UBM Electronics Marketing Service Offerings to the Electronics Industry</strong></p>
<p>San Francisco, September 20, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the  electronics industry’s decision makers, in partnership with Merrill Research &amp; Associates, a global, full-service, custom marketing research firm serving high-technology companies with extensive experience in semiconductor-based market research, today announced the launch of EE Intelligence, a robust online research panel which will be used to conduct electronics focused research.</p>
<p><span id="more-1088"></span></p>
<p>With EE Intelligence, UBM Electronics is able to build out a research offering to help marketing partners make strategic decisions based on feedback from targeted technology professionals and influential electronics and business decision makers. The invitation-only community of professional engineers will share views and opinions on products, trends, services and suppliers to the electronics marketplace. Research offerings are available in a variety of categories including, advertising (tracking, development, evaluation); conjoint; new product development/concept testing; branding; positioning; customer loyalty; customer satisfaction; awareness, consideration and preference; and qualitative spinoff projects.</p>
<p>EE Intelligence, which also includes consulting services from the TMC Group, is part of a larger marketing services initiative for UBM Electronics’s collaborative customer engagement process that yields customized, integrated communications programs that deliver measurable results. This approach allows electronics marketers to leverage the entire portfolio of products and services for comprehensive communications solutions.</p>
<p>Through a research engagement with EE Intelligence, electronics marketers receive expert screening and questionnaire development to match defined goals and objectives; project management; survey programming; data cleaning, processing and coding; detailed statistical tables and analysis as well as reporting. </p>
<p>“Strategic research is key for technology companies to better understand the design needs of their customers.  We are very pleased to partner with Merrill Research to offer research to our customers; their deep research expertise in conjunction with our robust database will empower electronics marketers,” said Paul Miller, CEO, UBM Electronics.  “We continue to listen to the needs of the electronics marketplace and create innovative marketing services to help drive technology sales.”</p>
<p>Read more:<a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2861">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2861</a></p>
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		<title>EE Times Group Launches ESC Brazil, Enhances Global Events Portfolio</title>
		<link>http://ubmelectronics.com/mediakit/2010/09/15/ee-times-group-launches-esc-brazil-enhances-global-events-portfolio/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/09/15/ee-times-group-launches-esc-brazil-enhances-global-events-portfolio/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:48:37 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=1055</guid>
		<description><![CDATA[ESC Brazil to Take Place May 24-25, 2011 in São Paulo, Brazil San Francisco and São Paulo, September 14, 2010  UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the launch of its industry leading event &#8211; the Embedded Systems Conference [...]]]></description>
			<content:encoded><![CDATA[<p><strong>ESC Brazil to Take Place May 24-25, 2011 in São Paulo, Brazil San Francisco and São Paulo, September 14, 2010</strong></p>
<p> UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry&#8217;s decision makers, today announced the launch of its industry leading event &#8211; the Embedded Systems Conference (ESC) in South America. UBM Electronics is partnering with UBM Brazil to bring South America’s designers, technologists, business leaders and suppliers together at ESC Brazil. The event, which will offer both a conference program and exposition, is scheduled to take place May 24-25, 2011 in São Paulo at the Novotel Center Norte.</p>
<p><span id="more-1055"></span></p>
<p>According to the Associação Brasileira da indústria elétrica e eletrônica), eletroeletronic industry sales grew 17 percent in the first quarter of 2010 compared with the same period last year and increased 3 percent of 2008 first quarter sales. “The launch of ESC Brazil broadens our presence in the South American electronic design and semiconductor industry and enhances our existing portfolio of events for the electronics industry,” said David Blaza, Vice President, Events of UBM Electronics. “We are very pleased to bring the leading embedded systems event to a new and expanding market to deliver designers, technologists, business leaders and suppliers with a robust environment to learn, design and network.” The addition of ESC Brazil strengthens UBM Electronics’s position as the premier media and events resource in the global electronics industry. UBM Electronics’s Embedded Systems Conference (ESC) is the global electronics industry&#8217;s leading event and has been in existence for 22 years. ESC offers events in five global locations, including Boston, Chicago, India (Bangalore), San Jose (Silicon Valley) and the United Kingdom (London).</p>
<p>Read more: <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2853">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2853</a></p>
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		<title>EE Times Group Announces Flagship Sponsors for the 2010 ARM Technology Conference</title>
		<link>http://ubmelectronics.com/mediakit/2010/08/11/ee-times-group-announces-flagship-sponsors-for-the-2010-arm-technology-conference/</link>
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		<pubDate>Wed, 11 Aug 2010 20:15:37 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=968</guid>
		<description><![CDATA[Sponsor Lineup Includes Leaders in the Global Electronics Industry: Cadence, IBM/Common Platform, Freescale Semiconductor, IAR Systems, Marvell, NXP Semiconductors and Mentor Graphics San Francisco, August 11, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the  electronics industry&#8217;s decision makers, today announced that Cadence, IBM/Common Platform, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Sponsor Lineup Includes Leaders in the Global Electronics Industry: Cadence, IBM/Common Platform, Freescale Semiconductor, IAR Systems, Marvell, NXP Semiconductors and Mentor Graphics</strong></p>
<p>San Francisco, August 11, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the  electronics industry&#8217;s decision makers, today announced that Cadence, IBM/Common Platform, Freescale Semiconductor,  IAR Systems, Marvell, NXP Semiconductors and Mentor Graphics are among the  growing list of flagship sponsors of the  2010 ARM Technology Conference. </p>
<p><span id="more-968"></span>These industry leaders will lead the broad ARM community in providing targeted content and exhibits for both chip designers and system/software developers.  The event will take place November 9-11, 2010 at the Santa Clara Convention Center in Santa Clara, CA.  Demand for the event is high, with early registration already over 380 design engineers and managers from international OEMs involved in Aerospace &amp; Defense, Communications, Computers, Consumer, Industrial and Medical Electronics industries.</p>
<p>The ARM Technology Conference (<a href="http://www.eetimes.com/armconference">www.eetimes.com/armconference</a>) will include 60+ classes and tutorials covering the latest trends, design strategies and tools, providing in depth knowledge about achieving the highest level of market differentiation in ARM technology-based products. <br />
• November 9th is a one-day intensive conference for chip design teams working with ARM Silicon IP and tools, with a tabletop exhibit area.<br />
• November 10-11 features courses and an expanded show floor for systems developers employing the ARM architecture.  <br />
• Sponsors and exhibitors will showcase the products, technologies and services that comprise the ecosystem, which supports ARM IP.</p>
<p><a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2826">Read more: http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2826</a></p>
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		<title>Electronics Industry’s EE Times Group Adds Brian Fuller as Products Content Strategist to Manage EE Times Products</title>
		<link>http://ubmelectronics.com/mediakit/2010/07/20/electronics-industry%e2%80%99s-ee-times-group-adds-brian-fuller-as-products-content-strategist-to-manage-ee-times-products/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/07/20/electronics-industry%e2%80%99s-ee-times-group-adds-brian-fuller-as-products-content-strategist-to-manage-ee-times-products/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 20:50:40 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=842</guid>
		<description><![CDATA[Addition is Part of Comprehensive Strategy to Transform EE Times Products into the Premier Electronics Industry Source for Engineers Seeking New-Products Information and Community San Francisco, July 20, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry’s decision makers, today announced that Brian [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Addition is Part of Comprehensive Strategy to Transform EE Times Products into the Premier Electronics Industry Source for Engineers Seeking New-Products Information and Community</strong></p>
<p>San Francisco, July 20, 2010 &#8211; UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry’s decision makers, today announced that Brian Fuller has rejoined the company as Product Content Strategist of EE Times Products, one of the six pillars of the new EETimes.com website, which was officially launched yesterday.  In this newly created position within the electronics b2b world, Fuller will drive product news, information and community and also provide engineers and their marketing teams with the assistance they need to bring products to market more effectively, leveraging the breadth of EE Times’ capabilities—from products to e-learning, news, events, courses, webinars and video.</p>
<p><span id="more-842"></span></p>
<p>Products are the lifeblood of the electronics industry and EE Times Products provides engineers with the only 360 degree view to information on product launches and reviews. EE Times Products has been designed to help the EE Times engineering audience learn about new developments in the electronics industry, what they mean and how engineers can get up and running with them as quickly as possible. Website visitors can link to components, manufacturers and franchised distributors to check inventory, order samples or place orders.  EE Times Products delivers fast access to critical information including: datasheets, application notes, reference designs, teardowns, webinars, video, tutorials, education courses, white papers and specific product parts search.</p>
<p>“Product information—the lifeblood of systems engineers—has moved online in the past decade, but we’re transforming that experience in our new website, with an emphasis on search, community, multimedia and audience engagement,” said Paul Miller, CEO, UBM Electronics.  “Brian’s knowledge of the industry as an editor, a vendor and a communicator and his passion for electronic engineering design and the issues designers face daily makes him the perfect person to help drive this transformation. He understands our passion to make EE Times Products the go-to product resource that not only provide engineers with the products they need, but also provide the help and interaction necessary to make the right choices and execute upon their designs.”</p>
<p>Read more <a href="http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2809">http://ubmtechnology.mediaroom.com/index.php?s=43&amp;item=2809</a></p>
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		<title>Electronics Industry’s EE Times Group Unveils New Innovative Community Media Platform</title>
		<link>http://ubmelectronics.com/mediakit/2010/07/19/electronics-industry%e2%80%99s-ee-times-group-unveils-new-innovative-community-media-platform/</link>
		<comments>http://ubmelectronics.com/mediakit/2010/07/19/electronics-industry%e2%80%99s-ee-times-group-unveils-new-innovative-community-media-platform/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:42:51 +0000</pubDate>
		<dc:creator>Esther Aronov</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ubmelectronics.com/mediakit/?p=790</guid>
		<description><![CDATA[The Online Destination for the Global Electronics Industry to Consume and Share Information UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry decision makers, today unveiled the new EE Times website, which can be found at eetimes.com, an innovative media platform that is the first [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-791" title="EE Times Redesign Home Page" src="http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2010/07/EE-Times-Redesign-Home-Page-271x300.jpg" alt="" width="163" height="180" /><strong>The Online Destination for the Global Electronics Industry to Consume and Share Information</strong></p>
<p>UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry decision makers, today unveiled the new EE Times website, which can be found at eetimes.com, an innovative media platform that is the first professional community linking everyone in the global electronics industry to drive technology sales. <span id="more-790"></span></p>
<p>The completely restructured website combines the power of the 1+ million monthly visitors to the website with the UBM Electronics’s extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines , eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.</p>
<p>“Today, EE Times begins a new chapter with a first of its kind website that combines deeper engagement of the global engineering community through moderated discussion boards with our powerful editorial, news gathering  and invaluable ‘how to design’ content as well as access to our key industry events and  top-notch education and training,” said Paul Miller, CEO, UBM Electronics. “We believe the relaunch is the most significant event in EE Times’ 38 year history and that the new website will have a profound impact on the electronics industry and the ways in which engineers consume and share information. The website will bring the audience into the conversation through moderated discussions, blogs and social media and give our readers an equal share of voice with our content experts. ”</p>
<p>The new website is highly intuitive with contextual navigation. Every page of the website contains at least six points of entry to onsite discussions. The new site delivers a full suite of multimedia content including video and audio and enables a deeper level of engagement by the global electronics industry.</p>
<p>The six main components of the new EE Times include:</p>
<p>• EE Life Community. The first social networking community is where the global engineering community will come together to gather and share information. EE Life will cultivate deeper engagement among constituents of the electronics industry community and deliver strong peer-to-peer interaction around industry information through proven social networking technologies, including blogs and discussion groups and the launch of very engaging video content.  UBM Electronics is employing a set of 80 moderators from the electronics industry to guide discussions in the EE Life Community to bring engineers into the conversations online.</p>
<p>• News &amp; Analysis. For over three decades EE Times has been the most authoritative source for news and analysis in the electronics industry.  EE Times, Embedded.com, TechOnline and DesignLines come together in one robust location to report the news that affects the electronics industry with insight and analysis not only from EE Times experts but also from the EE Times community.  In addition, engineers can now engage with the news stories and they can work with each other in peer-to-peer sharing of information through a vibrant exchange of news with one another.  UBM Electronics currently employs 30 editors and writers.  Under its new editorial strategy, UBM Electronics is planning to add a virtual masthead of over 400 contributors from every link in the electronics supply chain.</p>
<p>• EE Times Design. EE Times Design provides engineers with deep vertical content focused by topic by incorporating all EE Times network websites &#8212; Embedded.com, TechOnline, Designlines – within one location. EE Times Design offers opportunities for users to connect, contribute and collaborate on content critical to the detailed design phase such as product specification data, troubleshooting and how-to information.<br />
• EE Times Products. Products are the lifeblood of the electronics industry and EE Times Products provides engineers with a unique 360° approach to products. EE Times Products delivers fast access to critical information including: application notes, reference designs, teardowns, webinars, video, and specific product parts search.  Website visitors can link to components, manufacturers, and franchised distributors to check inventory, order samples or place orders.<br />
• Education &amp; Training. Shortened design cycles and smaller design teams have lead to less time to gather required information about new products and technologies. Readily available and on demand, education and training in the form of technical papers, webinars, virtual conferences  and courses provides engineers with information on how to apply the latest technologies, products, tools and techniques to get their design out the door.<br />
• EE Times Events. This area serves as a portal to the UBM Electronics event websites – ESC, DesignCon and the ARM Technology Conference – as well as global industry events.  It provides event reviews, discussions and comparisons that will drive reader engagement and event registration.</p>
<p>To learn more about the new EE Times innovative community media platform, visit eetimes.com. </p>
<p>The new EE Times enables technology marketers to create programs that serve their exact marketing needs.  Technology marketers interested in sponsorship opportunities can contact Barbara Couchois, VP, Sales Operation at 415-947-6928 or <a href="mailto:barbara.couchois@ubm.com">barbara.couchois@ubm.com</a>.</p>
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