Vice President, Operations & Partner Services, UBM Electronics
Barbara Couchois is an accomplished technology sales and marketing operations professional with more than 20 years’ experience and a proven track record of sales success and customer satisfaction. At UBM Electronics, she leads our operations and services teams of product and program developers, program delivery specialists and project managers, campaign managers, and sales support teams expert in digital media, working across brands, products and platforms to deliver on clients’ metrics and expectations for an excellent customer experience.
Over the past two years, Barbara’s leadership and operational skills were leveraged for two key strategic initiatives: Interim Publisher for EETimes.com during its most significant re-launch in 15 years and Integration Lead for the largest acquisition in UBM’s history – Canon Publishing.
Prior to UBM Electronics, she held executive level sales positions at ON24, PointRoll, Reed, TechWeb and EE Times. Couchois holds a B.S. in Business Administration with a concentration in Marketing from Wayne State University, Detroit MI.